Main Stage
The Flipside: The Myths, Misconceptions and Magic Of Today’s Brand/Agency Relationship
Monday, December 4, 2023, 3:55 PM - 4:15 PM
A resilient and symbiotic agency-client relationship is a major driver of marketing and creative and ultimately business success, but too often, this is the goal but not the norm. We’ll get real on how to achieve true success through mutual understanding, empathy, respect, data and shared outcomes.
![Kim Getty](http://assets.swoogo.com/uploads/thumb/3160858-654bbe4633614.png)
![Will Smith](http://assets.swoogo.com/uploads/thumb/3287857-65664e812c34a.png)