It’s not enough to simply target the right audience. In today’s media-saturated world, the ultimate challenge for brands is to find when, where, and how target audiences will pay *attention*. Having the right person ignore your message is no different than putting your ad in front of the wrong person - either way, you’re wasting critical ad spend.

Digital Turbine, with attention experts from Lumen Research, will explore how brands can increase ROAS and brand impact by targeting attention. Watch best-in-class examples of award-winning video advertising that topped Attention charts, and download exclusive data that brand advertisers can apply in real-time for campaigns and get ahead as we look towards a new, exciting year.