Bill Forelli is the Vice President of Sales in North America for Lumen Research, spearheading the company's endeavors as the global leader of eye tracking and Attention measurement. With a career spanning pivotal roles, including VP of Sales Strategy at Frameplay, a groundbreaking in-game advertising adtech startup, and Global Marketing Manager at Newegg, a leading online tech retailer, Bill brings a wealth of expertise at the intersection of technology, marketing, and consumer behavior. Bill's current role at Lumen Research showcases his dedication to driving innovation and leveraging advanced technologies to revolutionize how businesses comprehend and engage with their audiences. Outside of the adtech world, Bill is a private pilot, YouTuber and golfer.