September, 17th
The Loyalty Underground: Building Icons in an Age of Consumer Rebellion
Today’s consumers crave more than convenience—they want connection, conviction, and cultural relevance. Loyalty is no longer given; it’s earned through storytelling that breaks convention and move with meaning.Join ADWEEK and Fetch for the first ever Agency Vanguard Inspiration Excursion -- an exclusive evening at the Banksy Museum NYC, where street art sets the stage for a conversation on brand devotion in a disrupted world. Led by the museum’s Executive Director, we’ll explore how Banksy built a global following through anonymity, authenticity, and fearless storytelling—and what agency leaders can learn from it.The night includes a guided tour, cocktails, and a private dinner inside the exhibit. Come for the art. Stay for the conversation.
Presented by
New York City