Executive Vice President and Chief Marketing Officer Jennifer Chase leads the company’s data-driven marketing strategy for global brand awareness, demand generation and customer engagement. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events, customer contact centers and executive briefing centers. Her 20-year journey at SAS spans both marketing and R&D. And her hands-on experience using SAS technology shaped her belief that carefully curated data, intelligently applied analytics and curious minds drive the best customer experiences.