Kevin Peck
Full Name
Kevin Peck
Job Title
Senior Vice President of Brand
Speaker Bio
Kevin leads an expert team that organizes, positions, expresses and manages AT&T brands across the company’s wide variety of businesses. His team ensures that the customer is at the center of all brand-building and ensures AT&T brands are strategically-positioned and artfully-designed to accelerate business growth.

Kevin joined AT&T in 2011 from Microsoft, where he led the company's Global Branding organization in the strategy, design, positioning, and management of Microsoft’s renowned portfolio of global brands.

Prior to Microsoft, Kevin worked as a Marketing Strategist, developing and implementing growth strategies for some of the world's most dynamic global organizations, including Johnson & Johnson, Intel, MasterCard, Kimberly Clark, Target, Blue Cross Blue Shield, Northrop Grumman and many more.

With almost 30 years of experience in business-building roles like sales, marketing, growth strategy, product development, advertising, and brand management, Kevin is more than a marketer. He's known as ‘change agent’ who effectively collaborates to develop integrated marketing programs and brand-building initiatives that unlock business value, increase competitiveness, and drive sustained growth.

Kevin holds an MBA from the Thunderbird School of Global Management and a BS in Journalism & Advertising from the University of Maryland. He resides in Dallas with his wife, two growing boys, and their labradoodle Axel – and Kevin can often be found on the weekends in his backyard, presiding over two large smokers.