Nadina Guglielmetti is Vice President, General Manager, Marketing at The Vitamin Shoppe. She is a marketing and communications veteran who has launched and scaled best-in-class marketing experiences for top-tier brands. In her role at The Vitamin Shoppe, Nadina oversees omnichannel marketing including Loyalty, Customer Research, CRM, Performance, and Brand Marketing. Nadina strives to build and excel The Vitamin Shoppe’s core differentiation to new and current customers, wherever they choose to engage with the brand.