A Taste of Brandweek: Challenger Brands 2021

Need a moment to wind down and digest everything you’ve been learning? A Taste of Brandweek brings the Challenger Brands experience right to your doorstep. Unpack your gift box*, log into one of our intimate virtual gatherings, connect with your peers, and enjoy a fun and interactive introduction to groundbreaking and innovative products — across all industries — presented by the founders and brand leaders themselves. Space is limited — don't wait to grab your Challenger Brands VIP Pass!

*Please note: As of Feb. 12th, all Taste of Brandweek sessions have reached capacity. Confirmation will be sent via email by an Adweek team member following selection deadline. While participation is possible from anywhere, products are only available to be shipped within the United States. Other terms and conditions may apply.

Founder and CEO of Lume Deodorant, Dr. Shannon Klingman has pioneered a new category in human hygiene, but not before her idea was pitched to and rejected by 5 leading CPG manufacturers. Come learn why a “NO” may lead to lost opportunity and why it’s important to fight for the innovators on your team. Being “better different” requires you to step way out of your “sea of sameness” comfort zone, but if viewed through the right lens, it’s a no brainer. Be brave like Lume. We go where no other deodorant has gone before.
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Join Snowe Co-Founder and Co-CEO Rachel Cohen and Chief Operating Officer and Head of Product Erica Peppers for a dynamic discussion about the importance of being nimble with your Marketing & Merchandising strategy. Snowe is building the home destination for the next generation—creating essentials for the entire home that are as irresistible as humanly possible, including for your bed, bath, table and more. When the pandemic hit, and everyone started spending all of their time at home, they were able to navigate the challenges using thoughtful customer communication and creative merchandising solutions that allowed them to react to the changing market dynamics. Hear firsthand about their successes, learnings, and surprises from the past year and beyond.

Bespoke Post’s goal has always been to deliver curated goods (hence the name) but every startup, well, starts somewhere. Beginning with just one box, over the past 10 years Bespoke Post has grown to launch over 15 boxes per month, meaning club members receive box options personalized to their tastes and interests. Chief Marketing Officer Alvaro De La Rocha will walk you through just how a mix of data, testing, and a little bit of human curation goes a long way to personalizing—and optimizing—the customer experience.
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As we navigate a rapidly shifting retail landscape, how does a brand weigh the pros and cons of investing in various sales channels? We invite you to join Jeff Abrams, Founder and Creative Director of the global lifestyle brand RAILS, to discuss a diversified approach to reaching consumers. Throughout 2020, RAILS saw a spike in growth among its e-commerce platform, opened its first brick-and-mortar, and continued to foster relationships among a network of more than 1,000 wholesale retailers. Throughout this session, Jeff will speak to the importance of investing in the right channels at the right time, in order to effectively scale one's brand.
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Join Yumi Founders Evelyn Rusli and Angela Sutherland for a discussion surrounding all things baby food and childhood nutrition. Combining real food and real moments, Yumi goes above and beyond to deliver fresh, organic, nutritious baby food that is thoughtfully designed with your child’s needs in mind. Attendees will hear firsthand from the founders and industry leaders on the importance of serving your child real, science-backed baby food and how Yumi is reinventing modern parenthood.
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Founded in 2015, Tea Drops is a woman founded, innovative tea company with a mission to inspire human connection through tea. Tea Drops ethically sources all of their organic teas, and sheds about 20% less waste than traditional tea bag packaging. Tea
Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, unique product formats, and convenience. Tea Drops can be found in over 1,600 retail stores nationwide, as well as online and Home Shopping Network (HSN), and has been featured on Good Morning America and in the Wall Street Journal, Forbes, and Los Angeles Times. Tea Drops is also loved by notable figures such as, Former First Lady Michelle Obama, Chrissy Teigen, Tory Burch, and Oprah Magazine.

We are at a critical moment in the war against climate change. From longer wildfire seasons to more frequent droughts, it’s no secret that change is needed now. But with a problem so big, how can the actions and choices individuals make on a daily basis create positive change? The answer might be on your plate. Our dietary choices are the single biggest impact we can make on a daily basis. From limiting food waste to increasing biodiversity and reducing animal-derived foods, there are a myriad of factors in our control. Join Eat The Change’s climate-minded founders Seth Goldman and Chef Spike Mendelsohn as they discuss the importance of eating with intention, how to introduce a climatarian diet into your life, and share delicious eco-friendly snacks they're creating with the planet in mind.
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Ever wondered if weighted blankets are all they’re cracked up to be? Bearaby’s founder, Kathrin Hamm, invites you to experience their science-backed benefits for yourself. You’ll get to test Bearaby’s patented, hand-knit design while Kathrin herself walks you through how to get the most out of your weighted blanket. She’ll also share how she came to realize the importance of prioritizing sleep and, in turn, innovate on an already beloved niche medical device that doesn’t compromise the health of the planet.
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Ever thought about what your hometown smells like? Or identified the distinct blend of fragrances that make your grandma’s kitchen so cozy? Since 2016, Homesick has built its business on pondering questions like these to help customers stay connected to the things that matter most to them. When COVID hit, this approach proved invaluable. Join Homesick General Manager Brandon Park as he discusses how building emotional connections with customers can help brands thrive in these uncertain times.
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Iconic New York City bakery Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a small bread shop on the Upper West Side of Manhattan has grown into an omnichannel business with 8 retail locations (and growing!), a booming ecommerce gifting business and packaged cookies now being sold in the freezer section of retail stores across the country. Join Interim Chief Marketing Officer — and fellow sweet tooth — Ellen Roggemann for a delicious break in your day and learn about how she’s helping to scale this 25-year-old brand into new channels, while keeping joy and playfulness at the forefront.
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We invite you to connect with Kristen Elliott, Vice President of Marketing at one of the leading outdoor brands, Eddie Bauer. Throughout this session, Kristen will touch on the importance of diversity and inclusion and how to keep your company accountable for effecting positive change. See how Eddie Bauer is bringing the benefits of the outdoors to all communities, particularly those who are underrepresented, and is striving to make sure ALL people feel invited, accepted, and validated in their full range of outdoor experiences.
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We invite you to join Suzanne Hader, CMO of John Hardy, to discuss how the brand's celebration of artisanship, culture, and tradition, is at the root of their efforts to build a more sustainable future. Throughout this session, Suzanne will speak to John Hardy's roots in Bali, fostering a conversation around the importance of extending your sustainability efforts beyond just product - ensuring that it is at the heart of the business as you develop brand culture.
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Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.
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In a world where consumers have access to an endless array of product at their fingertips, how does an emerging direct-to-consumer brand stand out amongst its competitors? We invite you to connect with Max Johnson, 27-year-old CEO & Co-Founder of the socially conscious jewelry brand, Awe Inspired. Throughout this session, Max will explain his journey to scaling the brand through building meaningful connections with his consumers by way of user-centric technology and philanthropic efforts.
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the brandweek experience just got a bit tastier.

Risk big, win big. Be brave, like Lume! — AT CAPACITY

shannon klingman

Challenging with Compassion: The Creamery of Tomorrow with Miyoko's Creamery — AT CAPACITY

miyoko schinner

Snowe: Home Essentials Worth Staying Home For — AT CAPACITY

rachel cohen

erica peppers

Living Without Compromise — AT CAPACITY

john walker

bill shufelt

Influencer Marketing with Balance Athletica — AT CAPACITY

taylor dilk

chloe chamberlain

stephen dilk

Reflecting on 2020 with Dagne Dover — AT CAPACITY

melissa mash

Embracing the Feeling of Vacation Every Day with Kenny Flowers — AT CAPACITY

kenny haisfield

christina vidal

Evolution of Personalization: How Bespoke Post Optimized Curation Over Time — AT CAPACITY

alvaro de la rocha

Effectively Diversifying Sales Channels to Scale Your Brand with RAILS — AT CAPACITY

jeff abrams

This is Baby Food Now — A Talk with Industry Leaders from Yumi — AT CAPACITY

evelyn rusli

angela sutherland

Digital Growth Through Social: Paid and Organic with Tea — AT CAPACITY

isabella tejada

lan tran-sellitti

Snacking Towards a Healthier Planet with Eat The Change — AT CAPACITY

seth goldman

spike mendelsohn

Mid-morning Mindfulness with Bearaby — AT CAPACITY

kathrin hamm

Building Meaningful Brands with Homesick — AT CAPACITY

brandon park

Cookie Break with Levain Bakery — AT CAPACITY

ellen roggemann

Diversity and Inclusion in the "Great" Outdoors with Eddie Bauer — AT CAPACITY

kristen elliott

Happy Hour: How We’re Taking on Big Hard Seltzer — AT CAPACITY

kyle cooke

Why Sustainability Should Be at The Heart of Brand Culture with John Hardy — AT CAPACITY

suzanne hader

Bouquet Making and Brand Marketing with UrbanStems — AT CAPACITY

megan bailey darmody

The Pandemic Pivot with Brooklinen — AT CAPACITY

katherine o'keefe

Surprise & Delight: A Perfect Subscription Box Experience with Bulu — AT CAPACITY

paul jarrett

How the Home Category Became Hot with Burrow — SOLD OUT

stephen kuhl

The Impact of Building Community and Trust in the World of Wellness with Bragg Live Food Products — AT CAPACITY

linda boardman

Finding the Awe-someness in User-Centric Technology with Awe Inspired — AT CAPACITY

max johnson

#challengerbrands