Russell Barnett
Full Name
Russell Barnett
Job Title
Managing Director and Chief Marketing Officer
My/Mochi Ice Cream
Speaker Bio
Russell Barnett is a creative marketing executive with deep experience in category-creating food and beverage items. He specializes in providing vision, direction, and leadership to entrepreneurially spirited brands. After a stint in the advertising business, Barnett was asked to open the US Operation and run marketing for an unknown alcohol beverage, Mike’s Hard Lemonade. During his tenure he took the brand from inception to +150M in just 5 years. Barnett then headed marketing for Gardein, where the brand grew from ~$30M to a run rate of ~$90M annually before being purchased by Pinnacle Foods (which was acquired by Conagra CAG (NYSE). Additionally, Mr. Barnett held CMO tenure at KeVita which was sold to PepsiCo PEP (NYSE). Other career highlights include launching the popular snack brand popchips in the US, Canada and the UK while creating the “popped chip” category, serving as a final judge for the Real California Milk Excelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel, and being named Forbes’ CMO Next 2019: 50 Game-Changing Marketing Leaders and one of Adweek’s 2019 LA Brand Stars.