12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
AI IN ACTION: How PepsiCo is Using New Technologies to Identify Shopper Trends and Produce Store-Level Actionable Insights
In this fireside chat, Jeff Swearingen, Senior Vice President and head of PepsiCo’s Global Demand Accelerator, will discuss how AI and machine learning are helping the company delight consumers with more personalized, intimate and curated shopper experiences. Jeff will highlight the company’s pepviz capabilities that bring the data and insights to help PepsiCo drive growth through increased speed and precision in the decision-making process, and the importance of trust and partnership with retailers in creating better solutions.
Featuring:
Jeff Swearingen, Senior Vice President and Head of Global Demand Accelerator, PepsiCo
Lisa Lacy, Commerce Editor, Adweek
12:30 PM — 12:50 PM ET
Fueling Digital Transformation: A fireside chat with TrueCar & IBM
Even before the global pandemic, the automotive industry was in a state of complete disruption. But digital transformation also represents an unprecedented opportunity for savvy companies to gain an advantage through innovative solutions. Join us for a fireside chat with Beth Mach, Chief Consumer Officer of TrueCar, and Sarah Ripmaster, Head of Data and Tech Sales at IBM Watson Advertising, as we explore how AI and privacy-forward solutions can help marketers break the cycle of outdated marketing and succeed in transformation.
Featuring:
Sarah Ripmaster, Head of Sales, Technology and Data, IBM Watson Advertising
Beth Mach, Chief Consumer Officer, TrueCar
12:55 PM — 1:15 PM ET
The Personalized Listening Experience
Innovation and creativity are at the root of Spotify’s boundless capabilities. The wildly popular Wrapped and other personalized experiences like “Alone With Me,” an immersive AI (Artificial Intelligence) microsite experience powered by listening data for The Weekend's album "After Hours" allows Spotify to connect with fans in interesting ways. But how does it all work? Join Adweek as we sit with Alex Bodman, Vice President, Global Executive Creative Director, to discuss how Spotify leverages performance marketing and AI to personalize every audiophile’s experience.
Featuring:
Alex Bodman, Vice President, Global Executive Creative Director, Spotify
David Griner, International Editor, Adweek
1:20 PM — 1:40 PM ET
AI is the Future of Entertainment
The media and entertainment industry is experiencing massive change by way of decentralization, with the shifting of power from a few large companies to niche platforms and content creators. While decentralization has tremendous power, it also comes with pain points, including the need for technology like computer vision and audio recognition to synthesize the trillions of pieces of unstructured data. The simple truth is that the growing rate of content creation and distribution far exceeds what any human can feasibly process. For brands specifically, navigating a decentralized entertainment landscape can be overwhelming--how do you decide where to invest marketing dollars in a world of content options, cross-pollination, exclusivity and waning viewer attention? In this session we’ll explore how BEN is developing and training customized AI models for streaming and social media that are changing the rules of content creation and distribution as we know it.
Featuring:
Ricky Ray Butler, Chief Executive Officer, BEN
Tyler Folkman, Head of Intelligence, BEN
Ekta Kapoor, Data Scientist, BEN
1:45 PM — 2:05 PM ET
Reimagining E-Commerce
Quickly approaching its one-year anniversary, THE YES has redefined shopping online via mobile. As the first shopping app that works to learn consumer preferences and gets smarter as they shop, customers can effortlessly build and update their personalized feeds daily. Join Adweek as we sit with co-founders Julie Bornstein and Amit Aggrawal to discuss how THE YES uses artificial intelligence to better serve its customers, and how the platform is re-writing the architecture of e-commerce.
Featuring:
Amit Aggarwal, Co-founder and Chief Technology Officer, THE YES
Julie Bornstein, Co-founder and Chief Executive Officer, THE YES
Lisa Lacy, Commerce Editor, Adweek
2:10 PM — 2:30 PM ET
Personalizing Grocery Retail Through Digital Innovation
Grocery retail faces the unique challenge of bringing digital technology innovation to an industry traditionally built on brick-and-mortar. With the boom in growth this last year, including unparalleled eCommerce adoption, shoppers expect a level of personalization that mimics those of other industries. Delivering on this will be key to growth, but the road to get there is as challenging as it is exciting.
Join Quotient’s VP of Data and Analytic Product Thalya Hamilton and Director of Analytics and Data Science, David Fanska, as they explore the huge opportunity that machine learning unlocks -- meeting consumers on their path to purchase with personalized experiences at scale across different categories.
- Solving the digital “last mile challenge”
- Translating point-of-sale transaction data into actionable strategies
- Developing technology for niche data sets and specific goals
Featuring:
Thalya Hamilton, VP, Data and Analytic Product, Quotient
David Fanska, Director of Analytics and Data Science, Quotient
Danny Wright, Chief Brand Officer, Adweek
2:35 PM — 2:55 PM ET
Meaningful Messaging with Machine Learning
Reaching your consumers and audiences with relevant, authentic messaging is imperative for brand success in this day and age. iHeartMedia recently introduced their SmartAudio digital data advertising product, which works to enhance the listening experience by delivering preferred advertisements. Join Adweek as we hear from Hetal Patel, Executive Vice President of SmartAudio Intelligence Insights, as she discusses the development of next-generation optimization tools and how artificial intelligence and machine-learning enables the product to serve thoughtful radio ads to consumers.
Featuring:
Hetal Patel, Executive Vice President, SmartAudio Insights and Analytics, iHeartMedia
Patrick Kulp, Emerging Tech Reporter, Adweek
2:55 PM — 3:00 PM ET
Adweek Closing Remarks
Thank you for joining!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Featuring:
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
How Digitization and Personalization is Changing Beauty
Benjamin Spiegel, Global Chief Digital Officer for P&G Beauty sits down with Adweek to discuss how the world’s leading beauty brands are adopting innovative technology solutions to address the ever changing needs of tomorrow’s consumers.
Featuring:
Benjamin Spiegel, Global Chief Digital Officer, P&G Beauty
Ronan Shields, Programmatic Editor, Adweek
12:30 PM — 12:50 PM ET
Make Your Customers Happier Using AI
Sprinklr is harnessing the power of AI to help companies engage with their customers in a more meaningful way. Hear how customers are going beyond just offering a good product and creating great customer experiences at every interaction.
Featuring:
Olivia Shone, Head of Platform Marketing, Sprinklr 
12:55 PM — 1:15 PM ET
AI, Consumer Insights and Data Analytics at Yum! Brands
Yum! Brands, parent of the global KFC, Pizza Hut, and Taco Bell brands, which recently acquired Kvantum, an AI-based consumer insights and marketing performance analytics company, can now measure the effects of marketing tactics in a designated geography across owned, paid and earned channels. Now, layer in the culture-based consumer insights of Yum!’s consultancy Collider Lab and consumer brand intel goes even deeper. Hear from Ken Muench, Yum! Brands Chief Marketing Officer and Collider Lab Chief Strategy Officer, in conversation with Greg Dzurik, Yum! Brand's Vice President of Marketing and Innovation Strategy, on enhacing its ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization.
Featuring:
Ken Muench, Chief Marketing Officer and Collider Lab Chief Strategy Officer, Yum! Brands
Greg Dzurik, Vice President, Marketing and Innovation Strategy, Yum! Brands
1:20 PM — 1:40 PM ET
What Marketers Need to Know: AI’s Key Role in Addressing the Loss of Traditional IDs
As the industry adjusts to the loss of third-party cookies and iOS privacy advancements, marketers are looking for alternative solutions to bridge the gap in scale lost as a result. In this session, Emodo’s Jake Moskowitz shares the powers of machine learning, how AI models can ensure that digital advertising continues to deliver the efficiency and performance you expect, and how predictive audience modeling is critical to complement alternative ID solutions to adjust to rising costs of ID-addressable inventory.
Featuring:
Jake Moskowitz, Head of Data Strategy and The Emodo Institute, Emodo
1:45 PM — 2:05 PM ET
How Artificial Intelligence is Helping Kroger Reduce Food Waste
Inspired by Kroger’s Zero Hunger | Zero Waste platform, the nation’s largest grocery retailer partnered with dentsu agency 360i to create Chefbot, a first-of-its-kind AI tool that helps people make the most of the ingredients they have on-hand. Chefbot relies on visual artificial intelligence to recognize over 2,000 ingredients, matching them with the 20,000 recipes Kroger’s in-house chefs and culinary experts have developed over the years. As more people use Chefbot, its intelligence grows, creating not only a better product but new opportunities to reach more customers at massive scale, while giving people the ability to save money on groceries and reduce food waste.
Join leaders from Kroger and dentsu to learn more about how Chefbot came to life, and its potential for the future.
Featuring:
Abbey Klaassen, President, Business Leadership, East, 360i
Emily Hartmann, Director of Brand Building and Social Media, The Kroger Company
2:10 PM — 2:30 PM ET
Privacy, Big Data, and the Evolving Role of AI in Marketing
Adtech, with all of its hyper-granular tactics, emerged in the age of big data. Meanwhile, industry trends have steadily marched towards a world where user privacy and limited data collection would become the norm. As we enter a new phase of privacy-centric digital marketing, what will become of the data-rich AI technologies much of the industry has come to depend on? What role does AI play in a world where only “small” data is accessible for most of the available audience?
In this session, join Dstillery’s Chief Data Scientist, Melinda Han Williams, as she explores the evolving role of AI in marketing through the lens of the company's ID-free Custom AI solution, reaching audiences with no identifier, profile, or user history of any kind. Melinda will discuss how technological developments over the last decade have allowed AI-based audience targeting to grow from sifting through massive amounts of granular, individualized data, to understanding behavioral intent, even with limited available data.
Featuring:
Melinda Han Williams, Chief Data Scientist, Dstillery
Lucinda Southern, Media Editor, Adweek
2:35 PM — 2:55 PM ET
Empowering, Educating, Engaging and Embracing: Black Women in Artificial Intelligence
Angle Bush founded Black Women in Artificial Intelligence with the mission of increasing the presence and power of black women in a field where they are often underrepresented. Led by four pillars: empower, educate, engage, and embrace, Black Women in Artificial Intelligence has built a growing community. Join Angle Bush and partner Capital One as they discuss their brand partnership, the importance of this mission and what the future may hold.
Featuring:
Angle Bush, Founder, Black Women in Artificial Intelligence
Lauren Cole, Program Manager, Talent Acquisition, Diversity and Inclusion, Capital One
Shannon Miller, Senior Editor of Creativity and Representation, Adweek
2:55 PM — 3:00 PM ET
Adweek Closing Remarks
Thank you for joining!
Featuring:
Danny Wright, Chief Brand Officer, Adweek
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