| 12:00 PM - 12:05 PM | Adweek Opening Remarks Welcoming remarks and a look at the event.
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| 12:05 PM - 12:25 PM | Building a Modern Media Company Thriving in today’s media landscape takes the ability to constantly adapt and grow. In this session, Jim Bankoff, Chair, CEO, and Co-founder of Vox Media will share lessons in leadership over an unpredictable period and explain how Vox Media has grown its various properties into household names, while investing in new areas like video and audio programming. He’ll dive into Vox Media’s success with organic growth, acquisitions, and partnerships that have diversified and accelerated its performance across multiple lines of business.
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| 12:30 PM - 12:50 PM | Loyalty and Trust: The ROI of Testing and Optimizing Consent California, Europe, China – privacy laws are rapidly being introduced, updated, and enforced all over the world. On the technology side, Google recently extended its plans to deprecate third-party cookies. With the combination of privacy, technology, and consumer expectation changes, digital user experiences need to evolve. One topic that is changing is user consent experiences, and consumer privacy controls. Join this session to learn strategies publishers can implement today to meet privacy requirements, evolve trusted relationships and improve ROI.
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| 12:55 PM - 1:15 PM | The Road to 10 Million The New York Times is getting closer to its goal of 10 million subscribers by 2025 and has become the undisputed leader in the race to accumulate paying readers online. In this increasingly crowded digital ecosystem, the publisher has embraced new methods of generating subscriptions, including games and gooking products, and newsletters. Join Meredith Kopit Levien, CEO of The New York Times for more on how the publisher continues to move the needle on conversion rates to hit its goal and how it plans to keep readers engaged long-term. Featuring:
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| 1:20 PM - 1:40 PM | Publishing's New Era: How Short Video and Livestream Formats Engage Audiences and Generate 10X Revenue
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| 1:45 PM - 2:05 PM | Super Serving Audiences with Commerce By now, most publishers are at least commerce curios. Join Adweek as we hear how the savviest publishers like Hearst Magazines and BuzzFeed are pushing the boundaries with new forms of commerce. From live-streamed social shopping on TikTok to creating niche experiences that audiences will obsess over, learn how these strategies are driving solid revenue.
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| 2:10 PM - 2:30 PM | Empowering Belonging as a Winning Strategy People are tired, overwhelmed, and disconnected. The need for human connection, the core desire to be seen, heard and belong, is stronger than ever before. Join Roberto Ortiz, Co-Founder and CEO of Welcome, as he shares how companies are experiencing phenomenal growth as they leverage technology and virtual experiences to empower belonging with their prospects, customers and teams.
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| 2:35 PM - 2:55 PM | The Power of Overlap and The Importance of Discovery From print to digital, video to IRL, URL, and back to IRL again, Complex Networks' loyal audience leans on the publisher to introduce them to brands and products they didn't know they needed. Join Adweek as Complex Networks' President Christian Baesler shares how the publisher built its content strategy on the overlapping interests readers, viewers, and listeners shared; DISCOVERY. Understanding the difference between what's now vs. What's Next- has positioned Complex Networks as the premier authority in youth culture.
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| 3:00 PM - 3:05 PM | Adweek Closing Remarks Thank you for joining us!
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In today's ever-changing world, forward-thinking publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant ads are served to the right visitors and effectively monetizing their audience based on the consent.
Join this collaborative session to discover how the world's leading publishers in collaboration with OneTrust are raising the bar to grow audience engagement through improved user experiences that result in more rich and robust audiences.
Featuring:
Parth Trivedi, Senior Solutions Engineer, OneTrust
Great content is the story that resonates to your target audience. Content is the only direct mode of communication an organization has with its customers. A data-driven, well thought out content strategy’s basic pillar is the content.
Featuring:
Nick Milne-Home, Chief Revenue Officer, Parse.ly
Carlo Palomino, Vice President of Sales, Parse.ly
Entertainment consumption is in hypergrowth mode, and Fandom is harnessing the power of enthusiast groups to capitalize on this moment. This session will explore how the company is relying on contextual targeting that reaches fans based on interest rather than historical demographic targeting, and using Winmo to steal market share, connect with budget-holders, and research ad buying behavior to win more business.
Featuring:
Marilyn Mead, Vice President of Marketing, Winmo
Ken Shapiro, Chief Revenue Officer, Fandom
An open discussion about simple and powerful programmatic monetization tactics.
Featuring:
Kyle Green, Vice President of Revenue, Acquisition and Ad Platforms, Distractify
John Shankman, Chief Executive Officer, Hashtag Labs
Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a critical element in their decision to subscribe and using personalized content recommendations is a great way to raise their engagement. As well, matching user behavior with the right subscription offer can double your conversion rate. But it doesn't end there. These lessons can also be used to increase engagement for subscribers and increase retention rates. In fact, Piano's data shows the behaviors that predict cancellation vary significantly for trialists compared to subscribers. Don't miss this chance to explore the lessons on conversion and retention from Piano's trove of proprietary data.
Featuring:
Patrick Appel, Director of Research, Piano
Publishers have faced sweeping changes across their entire business over the last few decades. For some publishers these changes bred innovation and growth. For others, these changes exacerbated the pain created by a lack of business agility due of limitations of resources, skills, and technology. Join our boardroom session to learn how customers like The Philadelphia Inquirer and IDG are building innovative, agile, and sustainable business models for their futures by accounting for third-party cookie deprecation, new privacy regulations, and focusing on their customers.
Featuring:
Patrick Crane, Director of Sales, BlueConic
| 12:00 PM - 12:05 PM | Adweek Opening Remarks Welcoming remarks and a look at the event.
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| 12:05 PM - 12:25 PM | Channeling Audio’s Sonic Boom Amazon-owned podcast network Wondery is on a quest to bring entertainment and knowledge to audiences wherever they are. But the audio space has its well-worn wrinkles of fragmentation and measurement. Chief executive officer Jen Sargent joins Adweek to discuss how publishers and advertisers can tap into the audio boom by fine-tuning their strategies to enhance audience reach, generate revenue, and share contextually relevant content to keep listeners coming back.
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| 12:30 PM - 12:50 PM | New Opportunities and Strategies in Video and CTV With the explosion of video and streaming content, where are publishers finding new opportunities to drive engagement and revenue? How is the upheaval on the addressability landscape impacting monetization strategies. Join industry experts as they discuss the current growth drivers of success and how ad tech innovation is helping publishers future-proof monetization in an ever-changing cross-screen world.
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| 12:55 PM - 1:15 PM | How NowThis is Humanizing our Complicated World As the #1 digital news brand, NowThis is creating engaging and relevant content that informs and inspires young audiences. With person-first coverage uniquely tailored to each social media platform, NowThis is building stronger connections between young and diverse audiences and the stories impacting their community. This discussion will examine the importance of meeting audiences where they are with stories focused on the issues that impact them the most, whether it is short-form news content or long-form programming.
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| 1:20 PM - 1:40 PM | Creating Stories that Stick. How to Build the Right Content that Drives Decisions Stories and content are the most powerful means of persuasion. They give data shape & bring it to life, conveying culture, experiences, & values. Sachin, Parse.ly’s co-founder and Chief Executive Officer, will walk through several ways to tell a story in order to understand your audience, inform your strategy and focus on value creation.
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| 1:45 PM - 2:05 PM | NFTs, Worth the Hype? Non-fungible tokens are the industry’s shiny new toy, with marketers and media companies racing to roll out internet collectibles, but what does that mean? Hear from CNN’s Chris Herbert and Playboy’s Rachel Webber on the NFT craze, and how setting your sights on the broader goals of consumers and community—when you show up in the digital world—leads to revenue growth.
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| 2:10 PM - 2:30 PM | Cutting Edge Innovation in the Cookie-Less Age The future is cookie-less, leaving publishers and media buyers both implementing an ungainly mix of first-party solutions and those expiring from third-parties. This period will undoubtably assess the effectiveness of campaigns in new ways and usher in new innovative ways to view and attract readers. Join The Washington Post’s VP of Commercial, Kodi Foster for an in-depth look at how the organization’s collaborative teams work across disciplines, empowering brands and partners to be on the cutting edge.
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| 2:35 PM - 2:40 PM | Adweek Closing Remarks Thank you for joining us!
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Premium publisher Media Impact (Axel Springer Group) wanted a first-party data solution with strong data enrichment and lookalike modeling and a flexible approach to building segments with and without 3rd party cookies.
In collaboration with 1plusX, the result was an extensive first-party strategy that included audience targeting, contextual targeting, first impression targeting, audience activation, custom data ingestion, ad log ingestion, audience expansion and the use of user and asset profiles.
The success story in numbers:
- An increase in CPM of about 100% for targeted campaigns
- An 18% growth in sales of targeted campaigns
- A two-to-four fold increase in audience size, with more sellable audience profiles
- A doubling in targeted campaigns’ share of revenue from 2019 to 2021
- Hundreds of interest and intent segments based on first-party data
With the impending demise of the third-party cookie, Media Impact is already future-proofing its data strategy. In this case study presentation Christopher Reher, Director Data Strategy & Products at Media Impact GmbH & Co. KG / Axel Springer SE, will talk about the journey, the challenges, and the successes of developing a rewarding first-party data strategy.
Featuring:
Marco Dohmen, VP Sales, 1plusX
Christopher Reher, Director Data Strategy & Products, Media Impact GmbH & CO. KG // Axel Springer SE
Supply Path Optimization is a movement taking hold of the buy-side, what does it mean for the supply-side?
Featuring:
Chris Kane, Founder, Jounce Media
John Shankman, Chief Executive Officer, Hashtag Labs
Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with the TV everywhere audience? Real-time, granular data.
A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. They used the AI-driven Resonate Ignite Platform™, to tap into deep, real-time audience data and delivered program- and distribution platform-specific insights.
The result? Increased advertising yield and improved audience targeting.
Hear from Resonate to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.
Featuring:
Ray Faust, General Manager, Media and Entertainment, Resonate
Publishers have faced sweeping changes across their entire business over the last few decades. For some publishers these changes bred innovation and growth. For others, these changes exacerbated the pain created by a lack of business agility due of limitations of resources, skills, and technology. Join our boardroom session to learn how customers like The Philadelphia Inquirer and IDG are building innovative, agile, and sustainable business models for their futures by accounting for third-party cookie deprecation, new privacy regulations, and focusing on their customers.
Featuring:
Patrick Crane, Director of Sales, BlueConic
TikTok has grown its number of advertisers over 500% since 2020. In that time, they’ve vastly expanded their advertising capabilities, verticals served and the teams in charge of generating revenue. TikTok’s Anita Desai - Team Lead, Brand Partnerships talks with Winmo’s Rick Murray about how the social media giant is leveraging Winmo to research categories, prioritize prospects, and staff up revenue teams.
Featuring:
Anita Desai, Brand Partnerships Lead, TikTok
Rick Murray, Sales Director, Winmo
Great content is the story that resonates to your target audience. Content is the only direct mode of communication an organization has with its customers. A data-driven, well thought out content strategy’s basic pillar is the content.
Featuring:
Nick Milne-Home, Chief Revenue Officer, Parse.ly
Carlo Palomino, Vice President of Sales, Parse.ly
In today's ever-changing world, forward-thinking publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant ads are served to the right visitors and effectively monetizing their audience based on the consent.
Join this collaborative session to discover how the world's leading publishers in collaboration with OneTrust are raising the bar to grow audience engagement through improved user experiences that result in more rich and robust audiences.
Featuring:
Parth Trivedi, Senior Solutions Engineer, OneTrust
| 12:00 PM - 12:05 PM | Adweek Opening Remarks Welcoming remarks and a look at the event.
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| 12:05 PM - 12:25 PM | Today’s M&A Landscape In a world where change is constant, following M&A activity can be a head spin. Ziff Davis, with nearly a billion-and-a-half dollars in annual revenue, is known for its strategic acquisition engine. Since 2013, Ziff Davis has spent $2.7 billion on acquisitions. Ziff Davis has made headlines for how its brands manage digital transformation, with a portfolio that includes Mashable, IGN, RetailMeNot, Everyday Health, BabyCenter, Spiceworks, and more. Vivek Shah, CEO of Ziff Davis joins Adweek to discuss the company’s acquisition program, its position as a vertically-focused digital media business and what we can learn from the M&A activity within the market.
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| 12:30 PM - 12:50 PM | Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy What may have started as a slow and steady digital transformation journey for the publishing industry has accelerated due to third-party cookie deprecation and privacy regulations. Join Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute, as he talks about reengineering the publishing industry for a sustainable future. Attend this session and learn:
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| 12:55 PM - 1:15 PM | Segmenting the Segmentors: Marketers Usually Segment Their Audience. What Happens When You Turn the Tables? Which marketing executive persona are you?! Join Rob Ristagno, Founder and CEO, of The Sterling Woods Group on a deep dive into building a well-balanced marketing organization by understanding the three archetypes of marketing executives. Rob will outline how to leverage the innate strengths of each type, mitigate challenges, and identify blind spots to ensure successful marketing performance while defining what it truly means to be a marketing executive in the ever-changing landscape.
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| 1:20 PM - 1:40 PM | It’s Their World; We’re Just Living In It Americans are consuming more online media and streaming content than ever, and for the subscription economy, there's tremendous opportunity. Paid options for publishers are quickly gaining steam, and consumers are still willing to pay for great content that improves their experience. But while premium ad-supported content will always have a place, ad-supported models that underwrite costs continue to keep content - at least some of it - free for consumers. Join Sheri Bachstein, Chief Executive Officer, The Weather Company, and GM, IBM Watson Advertising to learn how publishers should be thinking about marrying ad-supported models with subscription models for a truly hybrid approach.
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| 1:45 PM - 2:05 PM | What’s Next for Events? We have seen the transition from live to virtual and now hybrid events, and they all have their moments, whether exhilarating or exhausting. Few think the limitless audience is worth the in-person trade-off. Although media companies have hit on a winning formula, how to host and monetize events and experiences is fluid. Join Adweek as we hear best practices and insights from Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf on their projections for the future of events.
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| 2:10 PM - 2:30 PM | Building Newsrooms Fit for the Future New York Magazine has tackled ambitious journalism this year, such as why millions of women left the workforce, America’s year of racial reckoning, the legacy of the insurrection, plus the highly politicized lab hypothesis theory. Internally too, newsrooms have cycled through external challenges and had their own racial reckoning. David Haskell editor in chief, New York Magazine, joins Adweek to discuss how to build a newsroom that’s fit for purpose.
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| 2:35 PM - 2:40 PM | Adweek Closing Remarks Thank you for joining us!
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Join Jerry Shen, President & Co-founder of Welcome, as he shares how hyper growth finance startup, Brex, leverages Welcome to increase employee connectedness and build a phenomenal remote culture.
Featuring:
Jerry Shen, President and Co-founder, Welcome
The internet has gone through rapid changes that have made it more difficult for publishers to monetize their web properties effectively. Social media, search engines and centralized marketplaces have made it especially difficult for publishers to monetize their storytelling.
Join Vincent Yang, CEO of Firework, as he walks through an example of how short video stories help publishers tell stories in the formats their audiences prefer and while driving millions of new dollars incrementally.
Featuring:
Vincent Yang, Chief Executive Officer and Co-founder, Firework
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