12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

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12:20 PM — 12:40 PM ET

Winning DTC at Checkout: Tips for Reducing Friction to Drive Revenue

You’ve wooed your customer this far with your marketing efforts, your brand experience, and your careful pricing considerations, all to funnel them into your checkout flow. Still, each quarter, merchants lose $100B in sales due to checkout friction with 69 percent of online shoppers adding a product to their cart without completing the purchase.

Join Adweek and Benedetta Piva, Senior Product Manager, Amazon Pay, to learn the importance of the checkout flow on conversions, what to look for in an eCommerce payment solution, and why DTC businesses should offer additional payment methods on their site.

 

Featuring:
Benedetta Piva, Senior Product Manager, Amazon Pay
Matt Steinmetz, Vice President, Event Partnerships, Adweek

 

 

 

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12:45 PM — 1:05 PM ET

A Soda With Pop

When Ben Goodwin and David Lester launched Olipop 3 years ago people told them they were crazy for launching a soda made with plant fiber and prebiotics. Fast forward, and the duo is now spearheading one of the hottest beverage trends in the market and disrupting the soda category for the first time in nearly 40 years. Join the co-founders of Olipop to hear insights on the growing natural soda category and how to identify trending opportunities.

 

Featuring:
Ben Goodwin, Co-founder and Formulator, Olipop
David Lester, Co-founder, Olipop

 

 

 

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1:10 PM — 1:30 PM ET

Personalization in a Cookie-less World

Acquiring and retaining loyal customers by building meaningful connections in an incredibly crowded marketplace is key to brand differentiation and revenue growth. Marketers are finding creative ways to gather valuable first-party data from the consumer that they are willing to provide thus enabling brands to provide better-personalized marketing in return. Enter cookieless marketing -- or in a broader sense, ‘invited personalization’.

Join SheerID’s Sai Koppala, Chief Marketing Officer, and special guest, Sean Condon, Vice President, Omnichannel, eCommerce and Retail, ASICS, as they discuss how identity marketing, done in a seamless, respectful manner, can lead to impactful and lasting brand loyalty.

 

Featuring:
Sai Koppala, Chief Marketing Officer, SheerID 
Sean Condon, Vice President, Omnichannel, ASICS America Corporation

 

 

 

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1:30 PM — 1:50 PM ET

How One of the First Digitally-Native Unicorns is Further Building Its Portfolio

Harry’s was one of the first digitally-native brands to reach unicorn status with a valuation of over $1 billion. Today, the company is fully omnichannel and the #2 brand in the places where it's sold. Now, they're turning their attention to building a family of disruptive CPG brands designed to serve the next generation. Led by Tehmina Haider, the brand's Harry's Labs vertical has incubated Flamingo, Cat Person and Headquarters to serve different unmet needs across categories. Now, Harry's Labs is looking to acquire and scale fast-growing CPG brands to build out its portfolio further.

 

Featuring:
Tehmina Haider, Vice President, Head of Harry's Labs, Harry's Inc
Paul Hiebert, CPG Reporter, Adweek

 

 

 

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1:50 PM — 2:10 PM ET

Redefining Delivery

Perfecting retail delivery service, with a focus on speed, efficiency and quality, is key to maximizing the customer experience. What does it take for start-up delivery companies to standout in this crowded space? Join Adweek as we sit with Tyler Trerotola, Co-founder of the United States branch of JOKR, to learn more about its 15-minute delivery service in the New York market and its ambitious plans for growth in a post-pandemic world.

 

Featuring:
Tyler Trerotola, Co-founder, JOKR
Lisa Lacy, Commerce Editor, Adweek

 

 

 

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2:15 PM — 2:35 PM ET

Omnichannel Is Defining the Future of Retail

Today’s consumer is increasingly shopping in more omni ways with inspiration, discovery, and purchase happening anywhere. Success means connecting with your customers however and whenever they want to shop. Join Adweek as we sit with Stephen Howard-Sarin, Vice President of Strategy and Transformation of Walmart Connect, to learn more about how Walmart’s omni channel strategy is paying off, including Walmart Connect’s focus on building offerings that expand outside of traditional digital channels​ to connect brands more meaningfully in customers’ everyday lives.

 

Featuring:
Stephen Howard-Sarin, Vice President of Strategy and Transformation, Walmart Connect 
Danny Wright, Chief Brand Officer, Adweek

 

 

 

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2:40 PM — 3:00 PM ET

The Retail Revolution Will be Livestreamed

The advent of shoppable livestreaming has taken the retail landscape by storm. Ecommerce native Zappos is the latest retailer to join the growing trend, tapping social media influencers, content creators and bloggers to authentically introduce products to their active followers. Join Ryan Olivieri, Director of Marketing at Zappos, who will share his insights on the acceleration of social commerce and the retail giant’s strategy for success.

 

Featuring:
Ryan Olivieri, Director of Marketing, Zappos
Nicole Ortiz, Senior Story Editor, Adweek

 

 

 

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3:00 PM — 3:05 PM ET

Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

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