SMW LA: The Future of the Creator Economy 

Hosted by Adweek in partnership with Whalar

On July 1, Adweek will bring together a select group of Creators, Celebrity Influencers and Business Innovators and Brands at the Sunset Marquee for an exclusive invite-only event during Social Media Week LA.

The Creator Economy has exploded in recent years and generated 10B in advertising spend in 2020. Creators have diversified the ways in which they generate income and with the rise of NFTs, and the prosect of a decentralized Internet, together with new formats and mediums in which Creators can build audience, the opportunities are limitless and if brands wish to participate in this new economy, they are going to fundamentally shift their thinking.

During this 2-hour event we will hear from an entrepreneur who is building the next creator platform on the Blockchain, creators who are capitalizing on these new opportunities and agencies and brand builders who are driving innovation in this new space.

Agenda at a Glance

10:15AM PDT


Toby Daniels, Chief Innovation Officer, Adweek

10:20-10:50AM PDT

Breakouts and Networking

Participants will be divided into smaller groups to discuss relevant topics

10:50-11:15AM PDT

Session hosted by Whalar


11:20-11:55AM PDT

The New Creator Economy
Will Be Distributed

Justin Rezvani, Founder, N2N
Danielle Canty, Co-Founder and President, BossBabe
Samir Chaudry, Co-Founder and President, Colin and Samir

12:00-2:00PM PDT

Lunch Reception and Networking

This is an invite-only event, and to ensure we follow CDC guidelines for in-person gatherings, we are capping attendance at 50 people and are requiring that all attendees show proof of Vaccination, a negative PCR test or proof of antibodies from having Covid in the past six months.

WHEN: Thursday, July 1st | 10:15AM PDT to 2PM PDT

WHERE: Sunset Marquis | 1200 Alta Loma Rd, West Hollywood, CA 90069