Social Media Week London (SMWLDN)

Social Media Week London (#SMWLDN) is Europe's premier summit for social media and digital marketing leaders. Taking place 2-4 November, the three-day virtual event will gather brand leaders, agencies, publishers, platforms and social media practitioners to unpack the 2021 annual theme: "Reinvention" and offer insights on reimaging marketing in a rapidly evolving landscape.

Participate in virtual main stage talks, panel debates, fireside conversations,
a track of academy classes, Community Meetups and much more.

Main Stage Sessions

Academy Sessions

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Community

The team at Social Media Week are not only great collaborators to work with, they have a deep commitment to the evolution of Marketing & Social Media that continues to be a source of inspiration for me and my team. Having spoken at various Social Media Week conferences and joined for some digital programming on SMW+, I give my highest recommendation to Social Media Week as an education resource, networking hub, and industry mobilizer.
Will Cady Head of Creative Strategy, Reddit

Ian Crocombe
Deft
Founder

Maggie Lower
Hootsuite
Chief Marketing Officer

Pete Markey
Boots UK
Chief Marketing Officer

Sarah Marshall
Condé Nast
Global Senior Director of Audience Development, Social Media and Analytics, Vogue

Lindsey McInerney
Sixth Wall
Co-founder and Chief Executive Officer

James Rothwell
TikTok
Head of Marketing, Europe

David Schneider
That Lot
Co-Founder and Executive Creative Director

Guillermo Vega
Saatchi & Saatchi
Chief Creative Officer

Naomi Walkland
Bumble
Vice President, EMEA Marketing

SMW 2021 Global Theme

Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?