* Open to Premium Pass holders

In this session Alex Wade, Head of Digital for Heinz, and Dan Fryer, Creative Director at VaynerMedia, unpack how a platform-first approach took Heinz from a throwaway comment on a podcast to product prototype in just 4 weeks, and how a strategic approach to organic social garned 6 million organic impressions across Twitter and TikTok, and can power your brand on social media alongside paid TTL media.

Attend this session and learn:

• How to apply the same strategic rigour to organic channels as you do to paid
• How to NOT make ads on TikTok
• How community management is just as important as kick-a**, contextually relevant creative ideas