Social Media Week London (#SMWLDN) is Europe's premier summit for social media and digital marketing leaders. Taking place 2-4 November, the three-day virtual event will gather brand leaders, agencies, publishers, platforms and social media practitioners to unpack the 2021 annual theme: "Reinvention" and offer insights on reimaging marketing in a rapidly evolving landscape.

Participate in virtual main stage talks, panel debates, fireside conversations,
a track of academy classes, Community Meetups and much more.

PassOptions

Interested in Group Packages? Email us here!

Standard

£149


Note: UK Residents purchasing a pass as an individual and not on behalf of a business are subject to 20% VAT.

Unlimited live and on-demand access to all days of Main Stage sessions during SMWLDN (up to 30 days post event)

Premium

£299


Note: UK Residents purchasing a pass as an individual and not on behalf of a business are subject to 20% VAT.

Unlimited live and on-demand access to all days of Main Stage sessions during SMWLDN (up to 30 days post event)

Unlimited live and on-demand access to all days of Academy sessions during SMWLDN (up to 30 days post event)

1-year digital subscription to Adweek+ ($349 value)
*valid for new subscribers only. Not included for complimentary passes and certain discounted passes.

 

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

Will Cady

The team at Social Media Week are not only great collaborators to work with, they have a deep commitment to the evolution of Marketing & Social Media that continues to be a source of inspiration for me and my team. Having spoken at various Social Media Week conferences and joined for some digital programming on SMW+, I give my highest recommendation to Social Media Week as an education resource, networking hub, and industry mobilizer.

Will Cady Head of Creative Strategy, Reddit

FeaturedSpeakers

Ian Crocombe
Ian Crocombe
Deft
Founder
Maggie Lower
Maggie Lower
Hootsuite
Chief Marketing Officer
Pete Markey
Pete Markey
Boots UK
Chief Marketing Officer
Sarah Marshall
Sarah Marshall
Condé Nast
Global Senior Director of Audience Development, Social Media and Analytics, Vogue
Lindsey McInerney
Lindsey McInerney
Sixth Wall
Co-founder and Chief Executive Officer
James Rothwell
James Rothwell
TikTok
Head of Marketing, Europe
David Schneider
David Schneider
That Lot
Co-Founder and Executive Creative Director
Guillermo Vega
Guillermo Vega
Saatchi & Saatchi
Chief Creative Officer
Naomi Walkland
Naomi Walkland
Bumble
Vice President, EMEA Marketing

2021 Global ThemeREINVENTION

Reimagining Social Media Marketing
for a Better Tomorrow

 

SMW 2021 Global Theme

ABCDE FRAMEWORK FOR REINVENTION

Based on Rishad Tobaccowala's The ABCDE of Marketing Re-Invented framework

 
 

 

Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

 

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

 

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

 

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?

 

Enterprise

A progressive company is one where information and decision making is transparent, and leaders are accountable.

 

2021Agenda


Joe Wadlington

As a speaker at Social Media Week 2020 and someone in the first class of shows for SMW+, I can say I haven't worked with a better conference team. They have the perfect balance of hustle and flexibility that is vital to producing events in this ever-changing landscape.

Joe Wadlington Global Creative Lead, Twitter

OurSponsors

Mickey Meyer

Social Media Week is a staple within the next generation of the publishing world. Being able to glean insights from the industry's best in such a comfortable setting is something everyone should take advantage of. 

Mickey Meyer President of Group Nine Studios, Group Nine Media