Engagement Reinvented: Using Social Platforms to Shift Our Relationships with Brands
Tuesday, November 2, 2021
4:15 PM - 4:40 PM (GMT)
Neil Barrie Louise Richardson

* Open to Premium Pass holders

As the world's third-biggest search engine, Pinterest takes its role in our online lives seriously. As such, it is setting an industry standard on how creators should create healthy engagement. With a ban on weight loss ads and the removal of the 'like' button in 2017, they're now looking at how to positively influence the off-platform behaviours of their audience.

In this session, Pinterest's Louise Richardson and TwentyFirstCenturyBrand's Neil Barrie discuss the importance of intentionally designing an inspirational experience for users, leading to positive outcomes for both consumers, Pinterest and its advertisers. From using data for more considerate marketing to how we redefine success metrics of social media, the duo will unpack the key elements that will help set new positive digital precedents.


Neil Barrie, Global Chief Executive Officer, TwentyFirstCenturyBrand
Louise Richardson, Director of Marketing, Europe, Pinterest

Session Type