Just as Web 2.0 completely disrupted the early version of the Internet, Web 3.0 is on the cusp of doing the same to its predecessor. We’re at a pivotal point in time where brands and consumers are only just beginning to figure out how they’ll interact with one another in this new shared space: if Web 2.0 taught brands to consider the community, then Web 3.0 will teach them to create opportunity and ownership for their communities that in a way that benefits both brands and consumers.

In this session, hear from Lindsey McInerney, Former Global Head of Technology and Innovation, Anheuser-Busch InBev and Cathy Hackl, metaverse guru and host of Adweek's Metaverse Marketing Podcast for a future-forward conversation on how brands can reimagine communities and embrace emerging tech with successful digital ownership and interconnected experiences.