Healthcare and retails brands had a responsibility to show up in a more meaningful and personal way during the pandemic. Boots launched its Prescribed Kindness campaign to show how the brand was helping people, communities and society.
In this session, hear from Boots UK CMO, Pete Markey, on how they added to the conversation in a relevant way by analyzing searches which resulted in an unprecedented uplift in brand and performance metrics and changed how they invest in media.
Pete Markey, Chief Marketing Officer, Boots UK
Brittaney Kiefer, European Creative Editor, Adweek