How to Build a Successful Brand Fanbase
Wednesday, November 3, 2021
11:10 AM - 11:30 AM (GMT)
Elfried​ Samba Stephen Lepitak

With over 17 million followers across its social media platforms, Gymshark can count itself as a true innovator in winning audiences in the social media world.

In this session, join Adweek’s Europe Bureau Chief Stephen Lepitak and Gymshark’s Head of Social, Elfried Samba, as they explore how the brand built a dedicated following, how it keeps the level of engagement high and how to handle unexpected scenarios across social media.

Attend this session and learn:

  • How to successfully navigate the line between valuable engagement and promotion without substance
  • How to leverage platforms as tools to stay aware of audience conversations and act as an early warning system red flag
  • Best tips and practices for building audiences through emerging social media platforms such as TikTok


Elfried Samba, Head of Social Content, Gymshark
Stephen Lepitak, Europe Bureau Chief, Adweek

Session Type
Main Stage