2020 gave us more content interaction across social media than ever before. By looking at consumer viewing trends and habits, we are able to discover what this unique time in all of our lives really meant for audiences and what this means for the future. The Walt Disney Company thrives on connecting people through shared experiences, be that through National Geographic and travel, seeing our blockbuster movies in the cinema, or via sports with ESPN. So, what did it mean when planes were grounded, cinemas were closed, and sports put on hold? What we have seen is that social media was more important than ever before, as a way for people to stay connected to and experience the world and all they love, while confined to their home. This session explores the trends and habits that we saw from our audiences across the number one media company on social media.
Brogane Colclough, Head of Disney InsightWorks, The Walt Disney Company