How Will the Future of Social Commerce Come from China to Europe?
Tuesday, November 2, 2021
12:00 PM - 12:20 PM (GMT)
Ian Crocombe

In China social commerce combines live commerce, influencers, group buying and gamification. Chinese consumer brands and audience behaviors are years ahead of Western practices, however some European brands are rapidly adapting and finding new growth from social platforms.

In this session, join Deft’s Ian Crocombe as he walks through insights from the company’s recently launched Social Commerce Success Matrix, six quantitative metrics that signal leadership and growth in a brand’s social commerce offering. Using examples from the UK high street and DTC scale up brands, this session will offer unique insight and a playbook for unlocking new growth from social platforms. He’ll share examples of best practices and innovations from companies in Europe who are leading the way and tips for driving change, from quick wins to more ambitious long-term projects.

Attend this session and learn:

  • How different activities and behaviors intersect to create the Chinese social commerce phenomenon
  • How to define your vision for social commerce and understand what it means to your organization
  • How to evaluate your current capability in social commerce


Ian Crocombe, Founder, Deft

Session Type
Main Stage