Gen Z: Preparing Social Teams for an Audience of Digital Natives
Tuesday, November 2, 2021
12:25 PM - 12:45 PM (GMT)
Maggie Lower

Believe it or not, the first wave of Gen Z is now graduating university. They are the new consumers of today—and the tastemakers of tomorrow. And the speed with which they move through and shape the digital world around them is something we all need to be paying close attention to.

As Gen Z enters the workforce and their buying power increases, marketing and social media professionals will need to start adjusting their strategies for a generation that has never really engaged with more traditional forms of communication—even the early digital ones.

Join the CMO of Hootsuite, Maggie Lower as she covers:

  • How Gen Z uses social media
  • The creator economy—and how to tap into this passion economy to connect with Gen Z
  • The drive towards social commerce


Maggie Lower, Chief Marketing Officer, Hootsuite

Session Type
Main Stage