Gone are the days when Facebook formed the foundations of any good social strategy. The pandemic and indeed the growing desire for short-format video content has opened the doors for TikTok to hit the sweet spot between timing and consumer desire - making it one of the largest and most engaged with platforms in the world (over 1 billion active users). As TikTok continues to wow marketers with its seemingly endless growth and new trends, so brands are sitting up and taking notice - but taking notice and taking action require two different skill sets.

With that in mind, join Meltwater EMEA’s Managing Director for Social Solutions, Claude Springer and Zalando’s Global Marketing Director, Natalie Wills for an exploration of how to craft a TikTok marketing strategy with impact.