BT’s Hope United: Uniting a Nation Against Online Hate
Tuesday, November 2, 2021
1:40 PM - 2:00 PM (GMT)
Pete Jeavons Sarah Jenkins Guillermo Vega

The Three Lions football team inspired a nation at Euros 2020 to believe again. But the joyous shared moments we brought crashing down by a racist response from some fans to some of Gareth Southgate’s heroes.

The beautiful game remains ugly. But the ugliness we saw isn’t restricted to football. It’s in the workplace, on the streets, in schools. Through the smartphones we all carry with us, anyone can be targeted at any time and in any place. For too many people, there is no escape. In May, BT and Saatchi & Saatchi launched Hope United, to counteract hate with hope, with a ground-breaking campaign that rallied the nation against online abuse.

In this session, join the architects behind the campaign as they dissect the research and explore how brands can reverse stats including that 1 in 10 people have received online abuse in the past year and actionable ways marketers can help their customers navigate social media safely and positively.


Pete Jeavons, Director of Marketing Communications, BT, EE, and Plusnet
Sarah Jenkins, Managing Director, Saatchi & Saatchi
Guillermo Vega, Chief Creative Officer, Saatchi & Saatchi

Session Type
Main Stage