* Open to Premium Pass holders

Understanding the incredible opportunity to tell stories and bring products to life through AR is top of mind more than ever for marketers. It entails mastering the insights into key behaviour shifts, the scale, the creative potential, and the growth of utility.

In this session, the European Head of Creative Strategy at Snap, David Norris, will help you understand the way in which Augmented Reality is fundamentally changing the retail landscape - and just how simple it is for any brand to build their own experiences. Explore the power of the camera, and learn how you can create genuine attention for your brand and business with Augmented Reality.

Attend this session and learn:

• How AR is fundamentally changing retail
• How the camera is crucial to your business
• How Snap is democratising AR to make it available to all to use, share and create