* Open to Premium Pass holders

In an increasingly digital world, consumers connect with brands and organizations on the platforms they’re already familiar and most comfortable using: social media, messaging and SMS. Your brand needs to be there for your customers when it matters most. This is why delivering world-class customer care needs to be a core part of your marketing strategy so you can deliver positive experiences that build long-lasting connections.

In this session, join Hootsuite and explore the tips and tricks for navigating the social media value chain and the new, evolving social consumer.

Attend this session and learn:

• How to identify what consumers want and the social and message channels to authentically meet their demands
• How to tap into the positive impact of conversational experiences across the consumer journey
• How to ingrain customer care into your core digital marketing strategy