In order to “re-invent”, you first need to understand how the world is changing. You need to understand how consumers have changed in the past two decades, and whether your current social media approach really helps you grasp new consumer concerns, expectations, and ways of interacting.

In this session, Jeremy Prasetyo, Vice President of Sales and Marketing at Linkfluence, will show you how leading brands are succeeding at understanding and re-inventing the way they engage with consumers online. He will provide you with a comprehensive framework to evaluate if your organization is really leveraging social media to become consumer centric, so that you will be ready to re-invent.