From Likes To Loyalty: How To Get Gen Z To Travel to the Ends of the Earth for your Brand
Wednesday, November 3, 2021
1:15 PM - 1:35 PM (GMT)
The power of the Contiki community is no accident. Contiki work with collaborators, and brands such as Movember, Ok Cupid and River Island, to deliver two way creative communications and provide real-time feedback. Mutual value between brand and community is essential, as such community threads throughout everything Contiki stands for, clearly demonstrated in their new brand position 'Travel. Together.'
Discover how leading travel brand Contiki has focused their efforts around building a Gen Z community that continued to grow throughout the pandemic and now forms a central stay to marketing and business activities.
Simon Llanos, Chief Marketing Officer, Contiki