Back to Basics: How Social in 2021 Has Gone Back to Its Roots
Thursday, November 4, 2021
1:40 PM - 2:00 PM (GMT)
David Levin David Schneider

2020 changed everything, not least the unprecedented frequency of the word "unprecedented." It was a year that rebooted how we do things on social and beyond. But now as we look to the future, it's clear there's much to be learnt from the past, which in social terms is about 3 or 4 years ago.

In this session David Levin and David Schneider, founders of top social agency That Lot, discuss how social has, to borrow from a well-known disco banger, gone back to its roots -- from supercharged Community Management and the rise of social dialogue, to brand activism, TikTok-isation, and the return of organic. Warning: may contain tips and insights.

Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next


David Levin, Co-Founder and Creative Director, That Lot
David Schneider, Co-Founder and Executive Creative Director, That Lot

Session Type
Main Stage