| Thursday, June 25, 2026 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 12:00 PM - 12:05 PM | Arrivals | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:05 PM - 12:25 PM | The Best of the World, According to Antoni Antoni Porowski has built a career — and now a National Geographic franchise — around a deceptively simple question: What makes something truly worth experiencing? In this fireside chat on the Croisette, Antoni brings his signature lens as a curator, storyteller, and one of the most sought-after brand collaborators to explore what “the best” really means — and who gets to define it. From the universal insights he’s gathered filming across cities and continents, to what separates the brand partnerships he’s most proud of from those that missed the mark, to his unfiltered picks for the best meal, best campaign, and best creative advice he’s ever ignored — this is a tone-setting kickoff you won’t want to miss. Antoni Porowski - Emmy-Award Winning TV Producer and Culinary Expert Jenny Rooney - ADWEEK - Chief Brand & Community Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:25 PM - 12:35 PM | Opening Remarks and Lunch Served About Agencies Vanguard Constantine James - Fetch - General Manager of Agencies Jenny Rooney - ADWEEK - Chief Brand & Community Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:50 PM - 1:05 PM | Performance by Fetch Street Beats | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:05 PM - 1:30 PM | Lessons in Leadership With Agencies Vanguard Award Honorees The executives behind our inaugural Agencies Vanguard list join us for a candid conversation on the leadership choices, cultural commitments, and creative bets that set the standard to define the Vanguard. Abbey Klaassen - Tinuiti - CEO Anibal Casso - Ogilvy - Chief Strategy Office NA & Worldwide Strategy Lead Jessica Henrichs - DonerColle Partners - CEO Pedro Lerma - LERMA/ - CEO Alison Weissbrot - ADWEEK - Executive Editor | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:30 PM - 1:50 PM | Provocations & Discussion: (Hu)Man Vs. Machine As automation reshapes every layer of agency work, the industry is confronting a question it can no longer defer: what is the irreplaceable value of human creativity and judgment, and are we doing enough to protect it? Andrew McLean - Inventus Media - Founder and Principal Managing Partner Liz Vance - Dentsu Aegis - Chief Client Officer Maggie Malek - Crispin - CEO Rupal Parekh - Work & Co, Part of Accenture Song - Managing Director Will Lee - ADWEEK - CEO | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:50 PM - 2:10 PM | The Attention Economy’s Reckoning Consumer attention has never been more expensive—or more sought after. As consumers tune out more marketing than ever, let's reflect on what actually changes behavior, builds loyalty, and separates temporary conversion from lasting growth. Constantine James - Fetch - General Manager of Agencies Sarah Kramer - Spark Foundry - CEO Jenny Rooney - ADWEEK - Chief Brand & Community Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:10 PM - 2:30 PM | Provocations & Discussion: Reinventing Agencies The agency model is under pressure from every direction: clients building in-house, AI commoditizing execution, the opportunity and challenges that arise from consolidation, and business structures that haven't kept pace with the problems they're being asked to solve. Are we moving fast enough to define what comes next on our own terms? Emily Wilcox - TBWA Chiat Day - CEO Jill Kelly - Assembly Global - North America, CEO Laura Cona - TBWA\Chiat\Day & Lola - Chief Growth & Marketing Officer Ross Martin - Known - President Zoë Ruderman - ADWEEK - Chief Content Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:30 PM - 2:50 PM | What Are CMOs Thinking About Right Now? A candid dialogue, including perspectives from leading brand-side CMOs on the future of collaboration and relationships among industry peers. Cat Ferdon - Coinbase - CMO Nic Brandenberger - Mammut Sports Group - CMO Jenny Rooney - ADWEEK - Chief Brand & Community Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:50 PM - 3:00 PM | Closing Discussion Jenny Rooney - ADWEEK - Chief Brand & Community Officer | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||