What began as singular stories have become living universes – entertainment IPs that inspire devoted fandoms and create emotional bonds powerful enough to shape culture and behavior. At the intersection of studios, platforms, and creative partners, a new model of storytelling is emerging – one where IP becomes a living, scalable world built for fans, not just audiences.

In this session, leaders from Audible, Disney, and Versus will discuss how iconic entertainment properties are being reimagined through brand-led storytelling. Drawing from recent partnerships, they will explore how brands and studios collaborate to turn beloved IP into immersive, global cultural moments.