Marketers have dashboards for days with access to more data, platforms, and metrics than ever before. But more metrics haven’t always meant more clarity, especially in healthcare where measurement impacts trust, compliance, and real-world outcomes. Drawing from lived experiences, agency and pharma leaders discuss the gap between what we can measure and what is truly driving growth and business value. They’ll share how their definition of performance has evolved, how they find signal in the noise, and which metrics they now ignore on purpose. Join for a candid look at measurement quality over quantity, with practical ways to optimize for outcomes that truly matter.