As sports leagues and events continue to expand beyond national borders, brands face a new challenge: how to show up authentically for fans across cultures, markets, and moments. Join as Accenture Song Creative Strategy & Experience Lead Nick Law, Octagon North America President of Marketing Lou Kovacs, and Detroit Lions wide receiver Amon-Ra St. Brown will explore Accenture’s partnership with the NFL and the league’s International Games, unpacking the opportunities and realities of global sponsorships from cultural relevance and athlete storytelling to scale, consistency, and impact. Moderated by Sports Broadcasting Hall of Famer and NFL Network Chief Correspondent Andrea Kremer, this session will offer practical insights for brands looking to build lasting relationships with fans by balancing global scale with local resonance.