ADWEEK House: The Big Game 2026

February 6 | San Francisco

The biggest game in football and the biggest day in advertising converge on the tech industry’s home turf. ADWEEK House: The Big Game touches down at the City Club of San Francisco to unpack how the advertising industry is betting large between plays—from commercials to community activations that keep the fans engaged before, during, and after the final whistle.
 

Huddle with top leaders from across the industry to build connections, pick up playbook-redefining strategies, and cast your predictions for which creative work will take home this year’s advertising superlatives—the good, the bad, and the “what were they thinking?"

WHO'S IN THE HOUSE

Mark Marshall
Mark Marshall
Chairman, Global Advertising and Partnerships


Damaune Journey
Damaune Journey
Global Chief Growth Officer


Odessa "OJ" Jenkins
Odessa "OJ" Jenkins
Founder and Chief Executive Officer


Vineet Mehra
Vineet Mehra
Chief Growth and Marketing Officer


AGENDA Highlights

The New MVPs: Community and Culture

Group Chat Presented in Partnership

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Built Long Before Kickoff: How Super Bowl Advertising Actually Gets Made

Featured Conversation with Zappi

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Leveraging a Legend: A Future Hall of Famer on the Media, Marketing, and Authority

Featuring Cam Jordan, Professional Athlete, New Orleans Saints and Damaune Journey, Global Chief Growth Officer, 72andSunny

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A Year in the Life (of Sports) with NBCUniversal

Featuring Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal

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Celebrating ADWEEK’s Most Powerful Women in Sports
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JOIN US IN San Francisco 

The City Club of San Francisco
155 Sansome St, San Francisco, CA, 94104

THANK YOU TO OUR PARTNERs