Kim Blanding brings over 20 years of marketing experience across CPG, startups, and big tech. She currently leads Wearables AI Marketing at Meta, leading Ray-Ban Meta, Oakley Meta, emerging brand, and two Super Bowl campaigns. Previously, she launched Instagram Reels, led global brands at Unilever including Dove and Sunsilk, and ran marketing at the Otto smart lock startup. Kim holds a B.B.A. from the University of Michigan and an M.B.A. from Northwestern’s Kellogg School of Management, and lives in Palo Alto with her family.