Sarah Reinecke
Senior Vice President, Salty Portfolio and Brand
Sarah Reinecke has spent most of her career in brand marketing building iconic brands and delighting taste buds through the fun of snacking. Sarah is thrilled to join Mars Snacking as the SVP of the Salty Category and Global Brands. She recently led the Salty Snacks U.S. marketing team, leading marketing, innovation and full funnel for a portfolio of iconic brands, inclusive Pringles, Cheez-It, and Club.
Sarah has spent her career in CPG marketing across brands where she consistently brings a strong passion for the consumer and creative process. She is proud to work on brands and teams that deliver game-changing marketing, accelerated performance and OMNI channel growth.
A high: the launch of the Pop Tarts Bowl that launched the first edible mascot and changed Bowl game culture.
Sarah earned her master’s in business administration from the Fuqua School of Business at Duke University and lives in Chicago with her husband and three young children.
Sarah has spent her career in CPG marketing across brands where she consistently brings a strong passion for the consumer and creative process. She is proud to work on brands and teams that deliver game-changing marketing, accelerated performance and OMNI channel growth.
A high: the launch of the Pop Tarts Bowl that launched the first edible mascot and changed Bowl game culture.
Sarah earned her master’s in business administration from the Fuqua School of Business at Duke University and lives in Chicago with her husband and three young children.