Megan Smith is a seasoned advertising professional with 14 years of experience in media strategy, data-driven marketing, and integrated campaign execution. As the Director, Media Strategy at Tecovas, she leads broad-reach paid media strategies to drive omnichannel results and elevate brand awareness for the world’s fastest-growing western brand. Prior to joining Tecovas, Megan spent several years at a performance marketing agency, where she managed multimillion-dollar TV/OTT campaigns and delivered impactful results for clients across diverse industries, including CPG, personal care, fintech, and fashion.