Gina Scott
Vice President, Partner Services
Gina Scott’s expertise in sports marketing and sponsorships spans the professional sports, collegiate, public and corporate sectors. Scott currently serves as serves as Vice President of Partner Services with NFL Players Incorporated, the marketing and licensing subsidiary of the NFL Players Association (NFLPA). As the head of partnership marketing, Gina oversees building and growing all NFLPA strategic partnerships, while working closely with NFL players to help build their brand.
As the head of partnership marketing, Scott oversees building and growing all NFLPA strategic partnerships, enhancing the overall utilization of group player rights by the NFLPA’s many partners and guiding player marketing strategy and integration, while working closely with NFL players to help build their brand and marketing platforms.
Her professional work experiences include Louisiana State University Athletics, the National Basketball Association’s Atlanta Hawks, Delta Air Lines global marketing, and Team Services’ sports marketing and consulting divisions.
Professionally, Gina is a member of various industry professional organizations and was honored by the Sports Business Journal as a 2021 Game Changers Honoree and reo recognition was from the Black Sports Business Symposium’s 2023 Sports Executive of the Year.
Gina sits on the board of the Sponsorship Marketing Association, is an alumni member of the Women In Sport and Events (WISE) Executive Leadership program, and serves in an advisory capacity with her role as a cohort professor in George Washington University’s Sports Philanthropy program.
A native of Jacksonville, Florida, and now residing in Maryland, Gina received both her Bachelor of Science in Advertising and her Masters of Exercise and Sports Science from the University of Florida, where she graduated as the Most Outstanding Female Student Leader. Gina is the founder and CEO of The Spice Factory LLC, a branding and marketing agency, an avid international traveler, and a frequent guest speaker on business panels around brand building.
As the head of partnership marketing, Scott oversees building and growing all NFLPA strategic partnerships, enhancing the overall utilization of group player rights by the NFLPA’s many partners and guiding player marketing strategy and integration, while working closely with NFL players to help build their brand and marketing platforms.
Her professional work experiences include Louisiana State University Athletics, the National Basketball Association’s Atlanta Hawks, Delta Air Lines global marketing, and Team Services’ sports marketing and consulting divisions.
Professionally, Gina is a member of various industry professional organizations and was honored by the Sports Business Journal as a 2021 Game Changers Honoree and reo recognition was from the Black Sports Business Symposium’s 2023 Sports Executive of the Year.
Gina sits on the board of the Sponsorship Marketing Association, is an alumni member of the Women In Sport and Events (WISE) Executive Leadership program, and serves in an advisory capacity with her role as a cohort professor in George Washington University’s Sports Philanthropy program.
A native of Jacksonville, Florida, and now residing in Maryland, Gina received both her Bachelor of Science in Advertising and her Masters of Exercise and Sports Science from the University of Florida, where she graduated as the Most Outstanding Female Student Leader. Gina is the founder and CEO of The Spice Factory LLC, a branding and marketing agency, an avid international traveler, and a frequent guest speaker on business panels around brand building.