Matt Soloff
Senior Vice President, Partnerships and New Business
Matt helps shape the commercial strategy for the NWSL, where he oversees league partnerships and builds programs that connect purpose-driven brands with one of the most passionate fanbases in sports. Since joining the league in 2024, he’s worked with new partners like AT&T, e.l.f. Beauty, Bobbie, Tylenol and YETI in addition to long standing partners Ally, CarMax, Google and Nationwide.
Before joining the NWSL, Matt held roles at the NBA and WNBA, including shaping the commercial strategy for the inaugural In-Season Tournament and driving new business efforts bringing in brands like CarMax and Hennessy. He also spent seven seasons on the team side with the New York Mets, helping evolve their approach to partnerships as the team moved into Citi Field.
Matt’s perspective is shaped by both career and life: formerly a solo dad to two girls, he now proudly parents a blended family of four. That lens fuels his belief in how women’s sports can drive culture, shift mindsets, and deliver unmatched value to the brands who show up early.
Before joining the NWSL, Matt held roles at the NBA and WNBA, including shaping the commercial strategy for the inaugural In-Season Tournament and driving new business efforts bringing in brands like CarMax and Hennessy. He also spent seven seasons on the team side with the New York Mets, helping evolve their approach to partnerships as the team moved into Citi Field.
Matt’s perspective is shaped by both career and life: formerly a solo dad to two girls, he now proudly parents a blended family of four. That lens fuels his belief in how women’s sports can drive culture, shift mindsets, and deliver unmatched value to the brands who show up early.