Once viewed primarily as reputation managers, today’s Chief Communications Officers are increasingly recognized as some of the most influential strategic voices inside the enterprise. This conversation will mark the first of ADWEEK’s new Communications Vanguard initiative, bringing together leading brand-side executives to explore how the CCO role—long central to shaping reputation and credibility—has seen its remit expand and its strategic influence elevated across the organization.

Join as they examine how communications now plays a defining role in shaping culture, guiding transformation, and aligning stakeholders across an increasingly transparent business environment. The conversation will also explore why reputation has become a competitive advantage, how communications influences everything from employee alignment to brand relevance, and what it takes to lead when every business decision carries external visibility.