ADWEEK House | Le Majestic Hotel
Thursday, June 25, 2026, 2:15 PM - 2:35 PM
Inside the Agency Glow-Up

For fifty years, agencies relied on a rigid pyramid: senior brains at the top, junior labor at the bottom. That model is dead. Global brands demand faster, hyper-strategic output but refuse to fund legacy production layers that automation now dominates. The elite agencies pulling ahead are completely rebuilding their operating systems, replacing manual workflows with advanced brand intelligence infrastructure. By deploying autonomous agentic AI, early-adopter agencies are quietly posting the trifecta their CEOs have chased: revenue growth, margin expansion, and higher client satisfaction. 

Hear Pendulum CEO Mark Listes lay out his blueprint for rebuilding how a Fortune 500 client gets served from the ground up—hundreds of tasks, every workflow step, and every labor rate completely reimagined. The agencies that move first won’t just survive this shift. They’ll define the next era of global brand value.