Consumer expectations are reshaping how brands earn attention, build trust, and drive growth. Increasingly, customer value is becoming a powerful new form of commerce media. Join leaders from Life360, T-Mobile, Foot Locker, and Nift for a discussion on how brands are responding to changing consumer expectations, earning attention through relevance and utility, and rethinking how engagement, monetization, and customer value work together. As traditional advertising models evolve, customer value is emerging as one of the most effective ways to build stronger customer relationships and drive sustainable growth.