Justin Choice
President, Ads, Life360
Life360
Justin Choice — known as JC — is a serial entrepreneur with multiple nine-figure exits across creative services, mobile games, and advertising technology. Cie Games, which produced two top 25 grossing apps globally, was acquired by Glu Mobile. Nativo, which pioneered native advertising, was acquired by Life360. JC holds 20 issued patents — a reflection of a career built on innovation and product depth.
He founded Cie Studios, a hybrid consultancy and venture studio that has contributed to over $500M in outcomes for portfolio companies. He also advises multiple private equity firms on unlocking value through digital innovation.
JC now serves as President of Life360 Ads. Life360 has over 100 million users globally and gives marketers something the industry has not had before: first-party signals rooted in where people go in the real world and who they go with — activated at scale, with user privacy at the center.
He founded Cie Studios, a hybrid consultancy and venture studio that has contributed to over $500M in outcomes for portfolio companies. He also advises multiple private equity firms on unlocking value through digital innovation.
JC now serves as President of Life360 Ads. Life360 has over 100 million users globally and gives marketers something the industry has not had before: first-party signals rooted in where people go in the real world and who they go with — activated at scale, with user privacy at the center.