ADWEEK House | Le Majestic Hotel
Monday, June 22, 2026, 4:40 PM - 5:00 PM
The Next Inning of Fandom
Featured Conversation with MLB, Jomboy Media and former MLB All-Star Dexter Fowler
The future of sports fandom is emerging through a collaboration between teams, athletes, creators, and the communities they inspire. One year into MLB and Jomboy Media's first-of-its-kind partnership, this conversation brings together the league, the creator-driven media powerhouse, and former MLB All-Star Dexter Fowler to discuss how baseball is evolving for a new generation of fans. Explore how creator-led storytelling, athlete authenticity, and league innovation are transforming what it means to belong to a sports community today.