Richard Raddon is co-Founder, co-CEO of Zefr. Zefr is the leading data and technology company that enables responsible marketing for brands, agencies and platforms. The company leverages a patented AI and machine learning engine, called Cognition AI, to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled video platforms like YouTube, Facebook, and TikTok.

Prior to Zefr, Rich co-Founded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Rich also served as the Director of the Los Angeles Film Festival and as a media Producer.