ADWEEK House | Le Majestic Hotel
Tuesday, June 23, 2026, 11:35 AM - 11:55 AM
From Cautious to Fearless: How Brands Can Win in the AI Era

AI is transforming every layer of advertising from content creation and consumer discovery to media buying, personalization, and platform experiences. As brands navigate an increasingly AIdriven world, marketers face a critical challenge: how to move beyond uncertainty and show up with confidence across rapidly evolving digital environments. Join leaders across media, technology, and advertising for a conversation on how AI is reshaping the future of brands and what it takes to compete fearlessly in the next era of advertising.