Henry Innis is the co-founder and Global CEO of Mutinex, an AI-powered marketing analytics platform that has become the new standard in marketing mix modeling (MMM), transforming how enterprise brands measure and optimize their investments. With a background in marketing strategy and software engineering, Henry leads the Mutinex product vision and is obsessed with “what’s next” for driving confident marketers and measurement. 

Henry has earned numerous entrepreneurship and business awards and is known for his candid leadership, relentless focus on innovation, clarity and impact. Since founding Mutinex in 2019, Hen has established the company as the trusted measurement partner for 90 global brands. 

In his Hen’s own words, “I build products that grow businesses - it's that simple.”