AI is already making  many media buying decisions, but  most systems are still optimizing for clicks and platform metrics instead of real business growth. Hear industry leaders unpack the opportunity to reset the dependent variable and shift from measurement as a rear-view mirror to the signal powering agentic media systems. Centered on Biddable Outcomes, the incrementality signal helping AI optimize toward what actually drives growth. This conversation will explore why traditional measurement models struggled for years with trust, granularity, and speed, what’s finally changed, and how those breakthroughs will upend automated media decision-making.  As automation becomes the default, smarter AI decisions will separate the brands that grow from the ones that slow.