Victoria Sjardin is Global Vice President, Media and Marketing Excellence at Mars Petcare, where she leads the marketing transformation for one of the largest segments in consumer goods. She has spent more than twenty years building and scaling some of the world's most loved brands — including Heinz, Dove, Vaseline, and Pond's — across roles at KraftHeinz and Unilever in London, Singapore and New York. She is known for leading marketing at the intersection of brand building and operating model transformation; shaping brand strategy that translates into commercial outcomes; building creative organisations with the craftsmanship to win at Cannes and on the P&L; making transformation actually land in marketing teams across diverse cultures; and delivering simultaneously on growth, margin and capability.